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Estée Lauder and Nykaa launch retail program for new Indian beauty brands


The Estée Lauder Companies (ELC) and NYKAA, one of India’s leading omnichannel beauty and lifestyle retailers, are excited to announce the launch of BEAUTY&YOU India. The program will support India-focused companies and entrepreneurs with awards to both pre-launch and in-market premium beauty concepts; selected participants will have the chance for retail distribution with NYKAA.

“Our ambition is to partner with disruptive brands and founders who build upon the values and passions of today’s (and tomorrow’s) consumers,” said Shana Randhava , Vice President, New Incubation Ventures, The Estée Lauder Companies.

Winning companies will receive a package of resources from The Estée Lauder Companies and NYKAA including financial support, mentorship, distribution access and additional opportunities. The total prize pool is 4 Cr. In addition, each company will have the potential to build a long-term partnership with Estée Lauder New Incubation Ventures (the strategic early-stage investing and incubation arm) and NYKAA.

“Now it is a chance for us to give back to the ecosystem by fostering the next generation of entrepreneurs in the beauty and lifestyle verticals. BEAUTY&YOU is an opportunity for us to identify and nurture talented founders to build truly unique consumer brands for the Indian consumer,” Anchit Nayar
CEO BEAUTY E-COMMERCE NYKAA.

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Applications will open August 1st and remain open until the end of September (~a two month window to apply) Apply here.



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