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Future Of Consumer APAC: The Rise Of The NFT Marketplace – Consumer Law



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Julian Lincoln and Susannah Wilkinson explain the fundamentals
of buying, selling and issuing Non-Fungible Tokens (NFTs) to reach
new consumers and marketplaces – describing NFTs as the
“digital bridge” between traditional physical products
and the metaverse. They outline some of the important legal aspects
(e.g. IP rights, consumer protection and financial services
regulation) to consider in issuing NFTs, alongside the equally
important platform and technology aspects.

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About the Future of Consumer – Asia-Pacific Predictions
series

Rampant digitisation, pressure on ESG, post-Covid upheaval
– our video series tackles the big trends in the booming
Asia-Pacific consumer sector

Consumer sector companies will not return to pre-pandemic
settings – the changes to business models are here to stay.
Supply chain reinvention. Online customer service. Remote working.
Artificial Intelligence and machine learning. All things
digitization.

How fast consumer confidence recovers is different in each
jurisdiction, and many countries are now using their recovery plans
to push through climate action. And so too for consumer companies
building customer trust (and shareholder value) through social
capital initiatives.

In this series, our Asia Pacific Consumer Sector team will
explore the key issues driving trends in 2022 and share their
predictions on those that will have lasting impact for consumer
sector companies.

The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.

POPULAR ARTICLES ON: Consumer Protection from Australia



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