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Guernsey Finance Industry Update Confirms The Island Is A Safe, Secure And Stable Jurisdiction – Financial Services


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Guernsey’s financial services industry is in excellent
health, the Chief Executive of its promotional agency has

Speaking at Guernsey Finance’s annual Industry Update,
Rupert Pleasant highlighted how the team has delivered on the
organisation’s strategic aims following additional funding
granted in 2021. It has deployed this additional resource in three
main areas, research, PR and Business Development.

“We’ve utilised this additional funding throughout
the agency to enhance our capabilities and to meet strategic
goals,” he said.

“Guernsey’s financial services industry remains in
excellent health and continues to be a safe, secure and stable
place to do business,” he added. “The pipeline of
potential new entrants to the island clearly demonstrates that
Guernsey remains a strong and attractive jurisdiction, and we are
truly seen as a safe pair of hands in these turbulent

In his speech, he highlighted some of the agency’s
measurable successes:

  • A successful media partnership with the Financial Times,
    generating 1.7 million marketing impressions from the
    agency’s 2022 campaign across the Financial Times website
    – 6% above their target. Readers also spent 14% more time
    looking at this content than the Financial Times’

  • Total reach to target audiences increased by 260% when compared
    with the previous year, and global reach saw a jump from 2.5
    million in 2021 to 8.9 million in 2022;

  • The total views of the agency’s videos exceeded the 1
    million mark, representing an increase of 196% year on year;

  • The phenomenal success of the agency’s two podcast
    channels saw a 251% increase in downloads in 2022. An important
    element of its growing success being the calibre of guests it has
    been able to attract.

In the first of two panel sessions, the heads of industry
associations and Josephine Bush, Guernsey Finance’s
Sustainable Finance Strategic Advisor, discussed the ways in which
they work with the agency to achieve their specific
aims. Collectively, the panel agreed that the minds of the
many really do create solutions faster.

During the discussion Josephine commented: “The whole of
the global financial system is in transition against a very complex
geopolitical and macro-economic backdrop. Mindsets are also
transitional, so we have to take a holistic approach to how we
tackle these challenges and do things at the right time. There is
huge market imperative to change, and responding to that presents
enormous risk and also enormous opportunity. Finance is the key to
change and financial innovation unlocks that risk as well as
mitigating it.”

In keeping with this year’s theme of Business Development,
attendees also heard from Guernsey Finance’s representatives
from around the world. In this discussion, they each highlighted
the trends they are experiencing in their specific areas, the
opportunities available to Guernsey practitioners and the pipeline
of new business to come out of their work in these regions. They
agreed that no other jurisdiction can match Guernsey as a one
stop shop for international wealth solutions.

Deputy Lyndon Trott, Chairman for Guernsey Finance, summarised
the agency’s success in his closing remarks.

“As Guernsey’s opportunities and challenges change,
and as we seek to promote our place in the global economy, it is
critical that Guernsey Finance – your promotional body
– remains relevant and effective. We are delivering this by
utilising our funding in specific areas.”

Looking to the year ahead, he assured the audience they
could be confident that: 

  • Guernsey’s value to the global economy is being promoted
    effectively right across the globe, from the UK to all of its
    critical markets; 

  • That everything possible is being done to provide the support
    Guernsey’s industry needs as it strives to capitalise on

“There is nowhere better to do financial services business
than in Guernsey. We are Guernsey, we are connected, and we are
open for business,” he concluded.

For more information about Guernsey’s finance industry
please visit

The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.

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