Is It Time To Dust Off Your Recession Playbook? – Economic Analysis

I was looking forward to a return of the roaring 20’s that
I was promised was forthcoming as global economies emerged from the
post-Covid shadows, yet it seems talk of a period of economic
prosperity and Great Gatsby themed weekly parties has been replaced
by debates around worsening economic indicators. JP Morgan CEO
Jamie Dimon cited storm clouds ahead on a recent client call in
contradiction to Blackrock CEO Larry Fink who has urged calm.

As prices continue to soar, consumer confidence weakens and the
cost of borrowing rises some argue that a downturn is already among
us.

Sadly for readers I will not be drawn on what lies ahead. The
difficulty of forecasting is perhaps best surmised in the quip that
Economists have predicted six of the last two recessions. However,
as we approach budget season and for the marketers on the call I
would recommend they consider further reading on how to manage
their marketing strategy should a recession materialise. Look no
further than the brilliant Mark Ritson and a recent piece in
Marketing Week on nine steps marketers should take to survive the
dark times ahead.

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guide to the subject matter. Specialist advice should be sought
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