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Pioneers and Pathfinders · Kunoor Chopra
Today’s guest is Kunoor Chopra, a true pioneer in the legal
industry and vice president of Legal Services at Elevate, a law
company providing software and services for the intersection of
business and law. A litigator by training at Am Law 50 firms, she
made the transition into legal services outsourcing when she
founded LawScribe, one of the pioneer alternative legal service
providers in the industry. She made the leap to founder in
2004—before the term ALSP was even born. Kunoor’s move
from Am Law 50 to founder is not unusual now, but it was unheard of
19 years ago. After selling the company to UnitedLex, she
co-founded Elevate with entrepreneur Liam Brown. As a lesbian South
Asian woman, Kunoor wanted to create a place where people can bring
their authentic selves to work, and she fulfilled this vision by
co-founding Elevate. For more than a decade, Elevate’s legal,
business, and technology professionals have offered practical ways
for global law departments and law firms to improve efficiency,
quality, and business outcomes. Additionally, she is a professor at
Loyola Law School in Los Angeles, focusing on innovation and
transformation in legal services delivery.
In our conversation, Kunoor tells us about her transition from
law to sales, finding acceptance as a diverse attorney, and her
thoughts on the future of the legal services industry.
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