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Revolve Group Launches FWRD Brand Ambassador Program


Global fashion luxury retailer FWRD, part of the REVOLVE announces the launch of its Brand Ambassador Program, a community-driven extension of the group’s robust influencer marketing strategy.

The FWRD Brand Ambassador program will further inform the company’s connection to and understanding of its customers, brands, and community to build on the incredible success of the REVOLVE Brand Ambassador program, launched in 2021. The program extends the FWRD community to a wide roster of influencers and everyday customers across a variety of social platforms. The program offers commissions, and exclusive incentives including early access to new brands, participation in exclusive Brand Ambassador promotions, and elevated marketing events.

“After such a successful launch with REVOLVE’s Brand Ambassador program, we’re excited to now introduce this highly engaged community to FWRD. It also allows us to open up new relationships with influencers and customers that we didn’t already have in our network. The insights we’ve learned from them, truly prove the power of influence, and we’re looking forward to expanding this knowledge within the luxury space and further strengthening our connection with our customers. – Raissa Gerona, Chief Brand Officer, REVOLVE

FWRD Brand Ambassador Program Overview

How it works:

  • Ambassadors apply on FWRD’s homepage, and are evaluated on a case-by-case basis.
  • Once approved, Ambassadors share their favorite products by linking on their channels to the FWRD site via a customized landing page.
  • Commission on applicable sales can be paid in the form of cash or shopping credits on REVOLVE/FWRD.

Who can join:

  • Initial qualifications have been established to create an open framework with a balanced and diverse approach for members of our community.
  • Evaluation considerations include, but are not limited to:
    • Platform diversity (e.g. Instagram, Tik Tok, YouTube, Personal Blog)
    • High-quality visual approach to content
    • History of engagement with their audience
  • A dedicated in-house team, under REVOLVE Group Brand Marketing division will lead the vetting process.

FWRD Brand Ambassador Incentives:

Additional incentives will be offered as part of FWRD’s commitment to creating a rewarding and engaging experience for its Ambassadors. These include, but are not limited to:

  • Participation in exclusive Brand Ambassador events
  • Participation in select REVOLVE Group experiential marketing events
  • Clothing credits and exclusive product giveaways

Learn more and sign up at www.fwrd.com



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