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Update To IPHA’s Self-Care Advertising Code – Healthcare

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The Irish Pharmaceutical Healthcare Association
(IPHA) recently announced Version 6.1 of its
Self-Care Advertising Code (previously known as the Code of
Standards of Advertising Practice for the Consumer Healthcare
Industry) (Code). The Code aims to ensure the
highest possible standards when promoting and advertising
healthcare products to consumers, and our previous summary of its
scope is available here.

The latest updates, which came into effect on 1 July, are made
in light of standards changes both nationally and internationally
as well as regulatory discourse regarding non-prescription and
traditional herbal medicines.

One of the most significant changes in Version 6.1 is the
removal of reference to medical devices, and the Code now
explicitly states that it does not cover medical devices.

IPHA made the decision to remove reference to medical devices in
order to avoid confusion via duplication as the Advertising
Standards Authority for Ireland (ASAI) also deal
with standards regulation in the field.

Such a decision is likely beneficial for the industry as it will
simplify regulation in the area and reduce any unnecessary
duplication which may have arisen.

The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.

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