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Vestiaire Collective’s “Trust Report” 2022 – Trademark

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The luxury resale platform Vestiaire Collective has released its
first ever “Trust Report“, detailing the
company’s internal product verification process and
anti-counterfeiting work.

Vestiaire is the world’s leading online marketplace for
pre-loved luxury goods and cofounder Sophie Hersan recently
confirmed that the the company’s mission is “to be the most trusted and tasteful resale
platform”.

The Trust Report, released at the end of October, states that
Vestiaire has declined to sell more than €360 million worth of
fashion, accessories and jewellery in the last 2 years, as these
products have failed internal authentication checks. Vestiaire has
60 physical and digital authenticators based around the world, and
around 25,000 authentic items are listed on the site per day. Each
physical authenticator will approve around 40,000 products per
year.

The process that arguably sets Vestiaire apart is their internal
Academy which specialises in training experts to recognise
authentic materials and manufacturing techniques both online and in
the company’s physical authentication centres worldwide. Each
member of the authentication team receives initial training for 2
months, followed by 180 hours of ongoing training each year to
ensure that Vestiaire maintains its high standards of policing for
counterfeit products.

The company reports a counterfeit detection rate of 99.9% as a
result of their extensive training programme, as well as their
internal counterfeit database which is updated daily and comprises
samples, swatches and images of fake goods. As a result of these
efforts, the Trust Report confirms that 91% of Vestiaire’s
customers feel they provide a trusted authentication service.

As well as promoting sustainability within the fashion sector,
Vestiaire’s work is also contributing to the fight against the
multi-billion dollar global counterfeit trade and sets a strong
example for other re-sale platforms. The company’s chief
operations officer, Charles Bellois, confirmed that Vestiaire is
also working directly with brands on digital ID technology and
using blockchain as part of the authentication process, which will
be crucial to maintain Vestiaire’s high standards as
counterfeiters become more technologically advanced.

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