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Victoria’s Secret Launches Undefinable Global Campaign Starring Bella Hadid, Hailey Bieber and more

Victoria’s Secret introduces ‘Undefinable’ — a global campaign designed to cement the brand’s continued commitment to welcoming and championing women’s voices and unique perspectives. The Undefinable campaign was photographed and directed by Harley Weir in partnership with LOOK Creative Agency and styled by Camilla Nickersonand features VS Collective partners Adut Akech, Bella Hadid, Eileen Gu, Hailey Bieber, Paloma Elsesser and Valentina Sampaio as well as boundary breaking changemakers Bethann Hardison, Brittney Spencer, Femita Ayanbeku and Rose Namajunas.

“The Victoria’s Secret consumer is at the heart of all we do and we will continue to use our platform to celebrate individuality and diversity given the brand’s vision to be the world’s leading advocate for women. The cast featured in this campaign represents the multifaceted, honest and ever-evolving beauty of womanhood – a journey that is only each individual’s to choose,” says Amy Hauk, CEO Victoria’s Secret and PINK.

The inspiration behind the global campaign and authentic stories shared throughout are part of the brand’s dedication to evolving, listening, and reinforcing that beauty was always for the individual to define. The campaign talent speak from their personal experiences and address the importance of recognizing that women are undefinable by anyone but themselves.

Additionally, as the brand continues its commitment to listen and learn, Victoria’s Secret invites all women into the conversation to use their voice and share their stories of what makes them #Undefinable.

“I’m proud to be part of a campaign for a company that’s redefining its historic image of beauty by making glamour and comfort accessible and inclusive for many body types. There is so much power in taking charge of your identity, and Undefinable embodies just that. The women featured in this campaign are a true representation of loving who you are and I can’t wait to share this sentiment with the world,” says Brittney Spencer

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