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World Wrestling Entertainment Inc. (WWE) has teamed up with
Amazon’s Counterfeit Crimes Unit to file 13 lawsuits against
parties marketing and selling counterfeit replicas of WWE belts,
including the WWE World Heavyweight, Universal, Intercontinental,
United States, and NXT Championship title belts.
Amazon and WWE have also worked with Middlesex County
Prosecutor’s Office in New Jersey to file felony counterfeiting
charges against two connected individuals in relation to the sale
of the counterfeit belts.
This latest example of Amazon working alongside brands to file
lawsuits against counterfeiters on its platform demonstrates a
clear commitment to taking action, as also shown in their second
annual Brand Protection
Report released earlier this year. The company reports having
invested over $900 million in 2021 in an effort to continue
protecting its customer base and genuine sellers from
counterfeiters and fraudsters. This investment allowed Amazon to
identify, seize and dispose of over 3 million counterfeit products
and to sue or refer for investigation over 600 responsible
counterfeiters in the UK, US, EU and China (an impressive increase
of 300% from 2020). The Amazon Counterfeit Crimes Unit also filed
civil litigation against more than 170 counterfeiters in the US.
The retailer has previously worked alongside brands such as GoPro
and Cartier to file joint lawsuits against bad actors operating on
The success of this anti-counterfeiting work seems to have also
contributed to an increase in the number of brands using
Amazon’s protection tools. Their Brand Registry now reportedly
includes over 700,000 active brands, which is a notable increase of
40% from 2020’s figures and indicates that Amazon’s
impressive anti-counterfeiting statistics are a powerful
advertisement for its services.
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